17th Aug 2016. "Many of the technologies needed, such as batteries, motors and avionics are most of the way there," explained Airbus project executive Rodin Lyasoff in the article published in the company's online magazine Wednesday. Airbus believes the global demand for the "flying cars" will run in to millions of vehicles and that demand will help reduce development costs. "In as little as 10 years, we could have products on the market that revolutionize urban travel for millions of people," said Lyasoff. Lyasoff said one major challenge will be to secure reliable technology to ensure the "autonomous cars" can sense and avoid other objects. And it seems the futuristic project has backing from the top of Airbus.